Table 1 List of discrete choice experiment features and levels
From: Preferences for different features of ENDS products by tobacco product use: a latent class analysis
Features | Levels | Theme |
|---|---|---|
Harms of use | Less harmful on my body as compared to tobacco. Unknown harm to my body compared to tobacco. Same amount of harm on my body as compared to tobacco. More harmful on my body as compared to tobacco. | Health effect |
General effects of use | Helps me breathe easier and my clothes do not smell like tobacco. Helps me breathe easier but my clothes smell like tobacco. Does not help me breathe easier but my clothes do not smell like tobacco. Does not help me breathe easier and still makes my clothes smell like tobacco. | Â |
Tobacco cessation aid | 7 of 10 people are able to quit tobacco cigarettes. 5 of 10 people are able to quit tobacco cigarettes. 2 of 10 people are able to quit tobacco cigarettes. People are not able to quit smoking tobacco cigarettes. | Â |
Purchase price of product | $5 $55 $115 $175 | Cost of use |
Monthly cost of use | $5 $25 $65 $100 | Â |
Nicotine content | No nicotine (0 mg/ml0 Low nicotine (6 mg/ml) Medium nicotine (12 mg/ml) High nicotine (24 mg/ml) | Device features |
Flavor availability | Available only without any flavoring Available in tobacco and menthol flavors Available in tobacco, menthol, fruit, candy, and other flavors | Â |
Device design | Very similar in size, weight, and appearance and … Somewhat similar in size, weight, and appearance and …. Not similar at all in size, weight, and appearance |  |
Modifiability | It cannot be modified. Various parts can be modified | Â |